If you’re a millennial who grew up in the United States, odds are you have plenty of fond memories pacing up and down the aisles of the local Blockbuster looking for your Friday night plans. These days, only one Blockbuster store remains, and they’ve come up with a pretty clever way to bring in some more business: they brewed their own beer.
Up until this summer, there were a handful of Blockbusters holding out against the test of time brought on by streaming services, like Netflix. But after the last stores closed in Alaska in July, there is now only one remaining in the hipster hideout of Bend, Oregon.
The Last Blockbuster beer is the result of a collaboration between the real last blockbuster and Bend brewery 10 Barrels. According to a press release, The Last Blockbuster “pairs perfectly with buttery theater popcorn and your favorite movie-sized chocolate with a light body, smooth finish, and hints of nostalgia.”
While it’s not available for sale yet, you have time to head up to Bend for the release party happening on September 21, or you can stop by at any of 10 Barrels’ six brewpub locations across four states.
Crafting a beer focused on the nostalgia surrounding Blockbuster was a solid idea since millennials love craft beer and the decades-old video rental chain that we all miss dearly. But if the owners are savvy enough to save their store from inevitably closing for this long, they probably have a few other tricks up their sleeves. Maybe coming up next is a collaboration with the progressive Santa Cruz church that’s building their own brewery.